Naturally in the world of consumer electronics and video games, a direct competitor doing well typically comes with the potential of taking consumers away from other products. That being said, Sony doesn’t inherently view Nintendo in the same light. Sony’s Jim Ryan goes on to explain how Sony can take advantage of the success Nintendo is seeing currently:
Game Industry.biz: Now as you look to target this broader market, doesn’t the timing of Nintendo Switch pose a potential challenge? After all, mass market appeal is Nintendo’s forte.
Jim Ryan: It’s a very interesting question. To the extent that they come in, and the word ‘steal’ is a bit crude, but they take a more casually-orientated consumer, who might otherwise have been a target for PlayStation 4… obviously, viewed narrowly, that is not to our benefit. But when you look at the whole of the industry ecosystem, having a resurgent Nintendo back, and playing in a meaningful manner – I hear a lot of what they showed at E3 was really good – can only be to the benefit to the industry. And to pretty much everyone in the industry. So we will see. If it means that some of those people, the many millions of people, who got into the Wii start to come back — in many cases they have been absent for a few years — if they come back, and they go into a store looking for a Switch, I’ll have a crack at selling them a PS4.
I have nothing inherently against what Jim says above, though I think he grossly misunderstands the actual audience that’s buying Switch, as I don’t think it has the sort of appeal Wii did – as in, it doesn’t appeal to the same type of consumer.