Sony Explains How Switch’s Success Could Benefit PlayStation 4

Naturally in the world of consumer electronics and video games, a direct competitor doing well typically comes with the potential of taking consumers away from other products. That being said, Sony doesn’t inherently view Nintendo in the same light. Sony’s Jim Ryan goes on to explain how Sony can take advantage of the success Nintendo is seeing currently:

Game Now as you look to target this broader market, doesn’t the timing of Nintendo Switch pose a potential challenge? After all, mass market appeal is Nintendo’s forte.

Jim Ryan: It’s a very interesting question. To the extent that they come in, and the word ‘steal’ is a bit crude, but they take a more casually-orientated consumer, who might otherwise have been a target for PlayStation 4… obviously, viewed narrowly, that is not to our benefit. But when you look at the whole of the industry ecosystem, having a resurgent Nintendo back, and playing in a meaningful manner – I hear a lot of what they showed at E3 was really good – can only be to the benefit to the industry. And to pretty much everyone in the industry. So we will see. If it means that some of those people, the many millions of people, who got into the Wii start to come back — in many cases they have been absent for a few years — if they come back, and they go into a store looking for a Switch, I’ll have a crack at selling them a PS4.

I have nothing inherently against what Jim says above, though I think he grossly misunderstands the actual audience that’s buying Switch, as I don’t think it has the sort of appeal Wii did – as in, it doesn’t appeal to the same type of consumer.


Nathanial Rumphol-Janc

A veteran in the video game media sphere, Nathanial co-founded Gamnesia, founded, ran the news the segment on the Zelda Universe Podcast, found and ran Zelda Domain from 1998 to 2006, and built Zelda Informer as the Editor-in-Chief from 2008 to 2017. He now owns and operates Nintendo Prime. You can follow him on twitter @NateJanc, otherwise just stay tuned at Nintendo Prime for more of his work.

  • Brad Vincent

    The Switch, based on what I’m seeing in the market AND what I hear from my friends, there’s a lot of hype for the Switch. Similar to what there was for the Wii, but seemingly greater in intensity. It’s still selling out almost as soon as it hits shelves, and Nintendo can hardly keep up with demand. I think that, from an industry standpoint, Nintendo has been basically played by a different game for a few years, though, and other companies still underestimate what Nintendo can do with this console. Especially with the more broad appeal of the games and developers they’re trying to pull in.