The NES Classic Edition is Nintendo’s hot ticket item this holiday, but it’s been nearly impossible to find online or at retail outlets. It’s been sold out since before it launched and every time a new shipment arrives, it’s practically gone before retailers can even get them out of the box. Nintendo isn’t exactly a stranger to product shortages, as some amiibo during their initial launch period went upwards of six months before they finally got restocked properly, and the Wii itself had a hard time staying on store shelves during it’s entire first year on the market.
For Nintendo, this sort of demand is wholly positive, as it ensures high sell through rate. However, for consumers it creates confusion and frustration. Reggie Fils-Aime finally addressed the shortages:
“Every day there’s more going into the retail channel. The overall level of demand is certainly greater than we anticipated, that’s why we’re suffering through the shortages out there in the marketplace.” – Reggie Fils-Aime
It does feel a bit odd, as the system was practically sold out since the moment they announced it. Wouldn’t they have upped production for launch? If it was too late for that period, it certainly should have been fixed by now, right? Well, that hasn’t been the case. He did go on to mention what he hopes happens for those that do get the system:
“We saw the NES Classic as an opportunity to engage with millennials, gen-Xers, boomers, people who had played those games back in the day, but life had gone by, and they had somewhat walked away from gaming. It was a great way to re-engage them, and our belief is that by re-engaging them, it creates an opportunity for Super Mario Run, it creates an opportunity for our 3DS business, it creates an opportunity for Nintendo Switch, because all of a sudden they’re recognizing what they knew 20 or 25 years ago: they love Mario. They love Zelda. They love all of our classic IP, and they’re re-engaging with it right now.” – Reggie Fils-Aime