Reggie Explains Why Nintendo is Avoiding 4K

Nintendo of America’s president; Reggie Fils-Aime, in a recent interview with The Verge, discussed the question that has been on many people’s lips; why is Nintendo ignoring the jump to console 4K gaming? The answer may come as a bit of a surprise, with Reggie describing the 4K gaming market candidly as “a bit too limited”. Reggie’s comments were:

The Nintendo mission is to reach as many consumers as possible and to have them engage and have fun with our [intellectual property]. That’s what we try and do. So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences.

As a result, we can gather that Nintendo’s choice to ignore the increasing market for 4K is that they do not want to alienate consumers by drastically increasing their price point with 4K content. He went on to explain:

That’s the way we approach it. And so, what that means is, a sweet spot of $300 for the Nintendo Switch, a platform that has Mario and Zelda and Splatoon.

For more information on 4K and other Nintendo-related information, (Including discussions on listening to the fanbase) check out the original interview with Reggie Fils-Aime here.

  • Sean Michael-Patrick Thompson

    I’ve been saying for a while that I don’t see why other people are making fun of Nintendo for not going 4K since I literally know one guy with a 4K TV. The world is shifting that direction, but it is still far from being the standard, so most of the people I know with Xbox and PS are mostly playing at 1080P, so Switch is just as good in those cases.