Nvidia’s CEO Calls Nintendo Switch “Groundbreaking” and States “Performance Matters”


If there was still any doubt that Nvidia was proud of their partnership with Nintendo, that can be completely laid to rest. Nvidia’s CEO already stated during and earnings report that people will be “amazed” by the Switch. Today in an interview with Venture Beat, Nvidia’s CEO, Jen-Hsun Huang, continued his positive vibes towards the Nintendo Switch by talking up what this system represents both to them and to consumers.

VB: There was a day when it seemed like you were happy with just serving the PC gaming market. The console was a less attractive market. I wonder why you guys went after the Nintendo Switch, and how you accomplished that.

Huang: We’re dedicated to the gaming market and always have been. Some parts of the market, we just weren’t prepared to serve them. I was fairly open about how, when this current generation of consoles was being considered, we didn’t have x86 CPUs. We weren’t in contention for any of those. However, the other factor is whether we could really make a contribution or not. If a particular game console doesn’t require our special skills, what we can uniquely bring, then it’s a commodity business that may not be suited for us.

In the case of Switch, it was such a ground-breaking design. Performance matters, because games are built on great performance, but form factor and energy efficiency matter incredibly, because they want to build something that’s portable and transformable. The type of gameplay they want to enable is like nothing the world has so far. It’s a scenario where two great engineering teams, working with their creative teams, needed to hunker down. Several hundred engineering years went into building this new console. It’s the type of project that really inspires us, gets us excited. It’s a classic win-win.

Source: Venture Beat


Nathanial Rumphol-Janc

A veteran in the video game media sphere, Nathanial co-founded Gamnesia, founded MetroidWiki.org, ran the news the segment on the Zelda Universe Podcast, found and ran Zelda Domain from 1998 to 2006, and built Zelda Informer as the Editor-in-Chief from 2008 to 2017. He now owns and operates Nintendo Prime. You can follow him on twitter @NateJanc, otherwise just stay tuned at Nintendo Prime for more of his work.