Nintendo is dead! The Wii U and 3DS are proving Nintendo has lost it and are going the way of the dinosaurs! Well, not so fast. While the Pokemon GO peak in Nintendo’s stock last year was a bit misguided as investors seemed to assume all the profits from that landed at Nintendo’s feat (they don’t, Niantic and The Pokemon Company likely get much larger cuts of it than Nintendo), today Nintendo’s stock has actually surpassed that peak and is now the highest valuation it has had since April 2010.
Today, it chimes in at a value of 31,880 yen, just barely passing the peak of of 31,770 yen last year. What’s more impressive however is if you look at just this past year:
Obviously Pokemon GO kicked off the heavy increase, but even then Nintendo maintained a much higher ceiling on their stock, likely supported by the fact they released Pokemon Sun and Moon, Super Mario Run, and Fire Emblem Heroes during that time. Beyond that, we know from March on, the Nintendo Switch played a factor too. The thing is, nothing since Switch launch has happened that would even indicate why this rise has occurred – Mario Kart 8 Deluxe is great, but is trending below Breath of the Wild on the market.
At the end of the day, it’s likely a collection of factors that lead to the continual increase in their stock price. More mobile games are on the way and Nintendo has, so far 3 months in, proven that the Switch is a success and should be paid attention too in the consumer electronic space. While no single event lead to this success, it shows that Nintendo is in a extremely healthy place.
As a fun side note, this makes Nintendo the 19th most valuable company in Japan.