Nintendo Unsure They Can Sell 10 Million Switches, Asked 3rd Party To Bring Games Now

To be clear, we’re talking about 10 million Switches this fiscal year. That being said, President and CEO of Nintendo of Japan, Tatsumi Kimishima, spoke with Japanese publication Nikkei saying the following about that 10 million unit target:

“I don’t think we can readily achieve the target [of selling 10 million consoles].”

To be clear, this was speaking from the point of people buying 10 million units, rather than a concern they can’t produce 10 million units to sell in the first place. Nikkei goes on to note that one particular 3rd party company was asked by Nintendo to bring their major games as soon as possible. Here’s that quote:

“An executive at one software company said Nintendo asked it to introduce major releases ‘as early as possible.’”

No word on which company that is, but clearly Nintendo is worried it wont be able to hit i’s own sales projections with just Nintendo based games. While I think that worry is being overblown, I do like the idea that Nintendo isn’t resting on the current success and instead pushing content makers to bring major titles to the platform. Certainly, major 3rd party game support is going to really help maintain and push Nintendo Switch momentum, and it appears the current CEO is dedicated to getting that sort of support.

Source: Nintendo Everything


Nathanial Rumphol-Janc

A veteran in the video game media sphere, Nathanial co-founded Gamnesia, founded, ran the news the segment on the Zelda Universe Podcast, found and ran Zelda Domain from 1998 to 2006, and built Zelda Informer as the Editor-in-Chief from 2008 to 2017. He now owns and operates Nintendo Prime. You can follow him on twitter @NateJanc, otherwise just stay tuned at Nintendo Prime for more of his work.

  • Greenbeans

    That’s always promising. “Please rush your games out the door like we did with Zelda, Splatoon, Smash, and most of our big releases this last gen.”

    Watch it be Square Enix, who doesn’t really owe Nintendo the courtesy.

    • Nowhere Man

      “[…] asked it to introduce major releases […]” That more likely means to announce major titles sooner than later. “Introduce” does not even remotely mean “release.”

      • Greenbeans

        “Please announce your games prematurely and release them years later just like we did with Xenoblade X, Zelda, SMTxFE, Bayonetta 2, and Smash.”


        • Nowhere Man

          Better? No. More accurate? Sure.

        • Either way, I think it’s probably better to announce them as soon as they can. Because… reality is, there isn’t consumer confidence in 3rd party support for very good reason.

  • XNinja169

    Nintendo will do fine. Won’t beat the Wii sales but will come close enough. Their games though especially 3rd party games need to speed up their production.