Nintendo: Switch’s Name About “Changing the Way People Experience Entertainment in Their Daily Lives”


The Nintendo Switch’s name, whether you love it or hate it, has an instantly recognizable marketing ploy behind it. You can literally “switch” from playing on your TV to playing on the tablet seamlessly taking your home console entertainment with you anywhere you go. While some may argue it’s not the greatest of names, it makes a lot of sense in the way some of Nintendo’s past console titles have.

DS? That’s a Dual Screen gaming concept. NES? A Nintendo Entertainment System… aka a system by Nintendo meant to entertain you. Other console titles had some even cleverer marketing ploys, like the Wii – which was about bringing families together. However, in recent days the marketing messages haven’t been as clear in part due to bad console naming. The Wii U? A Wii for you? It just didn’t make a lot of sense and the concept is still lost on many potential consumers.

Nintendo Switch has avoided that entirely, but is there more behind the name than simply the obvious console concept? A Japanese magazine called Nintendo Dream sent some questions to Nintendo and here is what they had to say:

“We decided that this name would be the best fit for our product for two reasons. It represents one of the defining features of the Switch, the ability to seamlessly ‘switch’ between the TV screen and Switch’s screen, while also embodying the idea of being a ‘switch’ that will flip, and change the way people experience entertainment in their daily lives.”

They also went on to comment on what they hoped people took away form the reveal trailer:

“We wanted to show people just how much of an enjoyable difference it will make in their entertainment experiences, by having them see and hear for themselves what it can do in an easy-to-digest manner. It allows people to enjoy a home console experience not only in front of a TV, but in rooms with no TV, or outside altogether. And because the controllers are detachable from the main body of the console, each of its forms offer different play experiences for people to enjoy.”

Source: Nintendo Everything

Nathanial Rumphol-Janc

A veteran in the video game media sphere, Nathanial co-founded Gamnesia, founded, ran the news the segment on the Zelda Universe Podcast, found and ran Zelda Domain from 1998 to 2006, and built Zelda Informer as the Editor-in-Chief from 2008 to 2017. He now owns and operates Nintendo Prime. You can follow him on twitter @NateJanc, otherwise just stay tuned at Nintendo Prime for more of his work.