While a console’s launch period may have a noticable bump for game specific stores like GameStop, this time around it was Best Buy and Target who saw massive gains thanks in large part to the Switch. In fact, Best Buy was projected to have an overall loss on there comparable-store sales, but instead they rose 1.6%. More impressive, the overall earnings topped all projects and caused the company’s shares to rise to record highs.
This is all according to a report by Bloomberg, who closely watches and reports in the financial field. It also appears that Target saw a big boost as well. In April, Target saw their electronics section with it’s first monthly gain in almost two years. Both companies gave the Nintendo Switch a majority of the credit, as it performed well above expectations.
While it’s no surprise to see Switch slowly increasing Nintendo’s own stock, it’s always interesting to see the impact it has the very retailers that carry it. Artificial shortages some may claim, but it’s hard to imagine that’s the case if it is having such a massive impact on overall sales for Target and Best Buy. Nintendo just can’t make this system fast enough. It will be interesting to see what the updated sales figures are in Nintendo’s next quarterly financial briefing, which is typically at the end of June.