I know some folks don’t know if Nintendo did enough at E3 to continue to justify the Switch, while others are instead thinking they did plenty. Reality, however, is that none of it really matters if consumers can’t even get their hands on the Switch in the first place. Reggie Fils-Aime, speaking with IGN, informed them that even today they are still ramping up production, but admitted they may never fully meet demand. Here is how he put it:
“What we are doing, as quickly as we can, is scaling up the production to make more available into the marketplace, to get to the point where every consumer who wants a Nintendo Switch can find a Nintendo Switch. That’s what we’re trying to get to. I’m not going to tell you when we’ll get there, but our goal is to improve our supply chain so that more product is available to more consumers. And that is a key focus.” – Reggie Fils-Aime
Personally, this somewhat confirms a report we put up weeks ago, where Nintendo is struggling to get the actual supplies to create a Switch due to high demand for specific parts in other, more popular, consumer electronics. This is the likely reason Reggie admits they may never attain their ultimate goal of meeting demand. It is strange to see a company admit they may not meet demand, but that doesn’t mean they aren’t making a lot of Nintendo Switches as is already. We should get an update on how many units have sold to date by the end of the month, as they have a financial meeting with investors slated for the final week of June. They always give updates on their sales figures during these meetings.