Nintendo Says They Are Still Scaling Up Switch Production, But May Not Meet Demand

I know some folks don’t know if Nintendo did enough at E3 to continue to justify the Switch, while others are instead thinking they did plenty. Reality, however, is that none of it really matters if consumers can’t even get their hands on the Switch in the first place. Reggie Fils-Aime, speaking with IGN, informed them that even today they are still ramping up production, but admitted they may never fully meet demand. Here is how he put it:

“What we are doing, as quickly as we can, is scaling up the production to make more available into the marketplace, to get to the point where every consumer who wants a Nintendo Switch can find a Nintendo Switch. That’s what we’re trying to get to. I’m not going to tell you when we’ll get there, but our goal is to improve our supply chain so that more product is available to more consumers. And that is a key focus.” – Reggie Fils-Aime

Personally, this somewhat confirms a report we put up weeks ago, where Nintendo is struggling to get the actual supplies to create a Switch due to high demand for specific parts in other, more popular, consumer electronics. This is the likely reason Reggie admits they may never attain their ultimate goal of meeting demand. It is strange to see a company admit they may not meet demand, but that doesn’t mean they aren’t making a lot of Nintendo Switches as is already. We should get an update on how many units have sold to date by the end of the month, as they have a financial meeting with investors slated for the final week of June. They always give updates on their sales figures during these meetings.

Source: IGN


Nathanial Rumphol-Janc

A veteran in the video game media sphere, Nathanial co-founded Gamnesia, founded, ran the news the segment on the Zelda Universe Podcast, found and ran Zelda Domain from 1998 to 2006, and built Zelda Informer as the Editor-in-Chief from 2008 to 2017. He now owns and operates Nintendo Prime. You can follow him on twitter @NateJanc, otherwise just stay tuned at Nintendo Prime for more of his work.

  • Anonymous1234567

    This tells me there’s some serious money to be made in manufacturing right now. Whoever opens new factories catering to these companies hungry for components is going to make bank.

    • It depends on where the bottleneck lies.

      We know that flash memory and some parts in the rumble assembly plus the LCD itself are in short supply from the places Nintendo has contracts with – but the short supply may not be just due to “not having enough factories”

      There was a time awhile back when there was a literal shortage on silicon in the entire world. You could open up 8,000 new factories, but there weren’t enough raw materials to actually support them. Right now, we believe it’s because apple and others are taking up supply chains, but it’s also possible that there are raw material constraints as well – either due to real shortages, or that enough of the raw materials can’t be produced fast enough to really support even more factories.

      There is a lot of things going on we’ll never find out about as consumers with this stuff. You could be correct, but if it was just simply a matter of making more factories – you’d figure it would have already happened given how large these contracts are.

      • Anonymous1234567

        Good point. I’ll amend my thought then to say:

        This tells me there’s a potential killing to be made in some as yet unknown combination of manufacturing, resource extraction, synthesis, and supply, and logistical supply chains right now. (Assuming sources of said resources exist, of course. Nothing’s infinite, after all.)