Jim Sterling Reminds Everyone That Nintendo Sucks at being a Distributor

Jim Sterling, the man behind the ever popular Jimquisition (formerly on Escapist/Destructoid, now fully independent), released his latest episode today as he does every Monday, and in his cross-hairs this week is Nintendo. He claims Nintendo acts more like a toy company than an electronics company, specifically when it comes to being a distributor. He chooses to believe that Nintendo isn’t stupid when it comes to shortages and instead makes this choice purposefully just like some of the most popular toy vendors do.

Why? Because it drives demand, even in those people who would otherwise not be interested (like Jim himself, who openly admits if he walked by and saw a NES Classic Edition on a store shelf right now, he’d buy it without a second thought, despite thinking the entire premise of the system is outdated). Nintendo could have met demand with the NES Classic Edition should they have wanted too, driving huge profit numbers for a month or two, but the way they have played it out ensures consistent sales for 6+ months, which as toy makers have proven over time, tends to be even more profitable long haul.

It’s in stark contrast to how most electronic’s companies handle things, and has arguably been repeated now with the Wii, amiibo, and NES Classic Edition. Do you agree with his assessment?

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